VeeFriends - Gary Vaynerchuk's New NFT Project

Devlin Kevin Rose here. Welcome to another episode of Modern Finance. This is the show that covers all the latest Financial products. That means cryptocurrency in ft's defy Robo, investing and even some traditional Financial hacks as well. If you have yet to sign up for our newsletter and you want to be the first to hear about all the new crypto projects that I'm checking out head on over to Modern dot finance, and you'll see a newsletter signup Link in the top header. Today, we have Gary vaynerchuk on the show.

No Gary. Of course, needs little introduction. Crazy successful. Serial entrepreneur social media personality public speaker and of course, die-hard Jets fan. Now Gary, if you've been watching and following him on social media, he's got kind of crazy. He has been plugging, this date 5 5 as the date where he's going to drop a brand-new nft project. So I was talking to Gary about a week ago and he gave me a whole sneak peek as to what's coming out and I said, Gary, you got to have you on the show and got talk about this. So this episode is actually a nice.

Lisa sneak peek of Gary's new nft project so yeah you're hearing it here first. Let's get into it. This is Gary Vee Kevin Rose and his guests are not registered investment. Advisors all opinions are Kevin's and his guests alone. Nothing discussed. Today should be relied upon for investment decisions. Nor is it investment advice? This show is solely for information and entertainment purposes. Only, please work directly with an investment professional. Dude, I'm so pumped to one. See you again, it's cool to see.

On video. Thank you. See it more Gary these days. I love it.

Yes you know what you know Web 2.0 brought us together. Web 3.0 is bringing us back. You know what is really funny though, right? Like this is a huge connection point for both of us. Like you're much more technically sound than I am. So you'll come in earlier when it's like, hard core Tech but I but I have always thought of you as one of the best consumer people. I know, because I think I'm good at it, we're seeing each other and talking a lot more because it's that thing again.

It's that feeling are like when you tell most of your friends for like what

six months ago you were like you got a by Jordan rookie and I was like what you're like I'm finally John rookies and you call that shit and then it just blew up and then that that's what I was talking about Collectibles again like that was the main thing and so you were you were doing the cards and then then all of a sudden that the nft stuff just took off and then we started talking punks hardcore punks. And then I remember, you see you

You texted me up and you're like, I just bought a punk. That looks like LeBron. That was like it was that your first

Punk? That was my first punk. I'm 99% sure you're the one that told me about Punk's makes all the sense in the world because you always tell me about the best stuff. It's a real gift and it was just like love at first sight. And yeah, first one I bought, I like looked at a mall and I was like, okay, it's early. I mean it's not mean it's obviously a four-year project but when I use the term early, it's like normal. People don't know yet, Graham and I'm like, looking at them and, you know,

So crazy about the punks is when you look at them long enough, they start to like, become friends and like people like, I was like, I was like, looking at. It was like, are

you Ron? That's so you didn't look at the attributes. You were just like, I want one. That looks like LeBrons. I don't give a shit about aliens

or or you know, they were like nothing when we were like you know, I don't even Tom be I don't need an ape. I need LeBron James.

Do you own that? Zombie or

know. I wish I owned the Sabino. Hundreds and incredible streetwear brand. Put out this

Lab with larva of a purple hat, but that's where I went heavy. Like I went heavy, purple

hats, was there any analysis? There was a, just a guy like bill

hats. It was, I'm obsessed with. I'm obsessed with crypto honks. I can't even like concentrating, my core meetings. All I think about it sometimes and then I have a meeting with Iona. I'm partners with the Minnesota Vikings in an Esports team, and we just rebranded the whole holding code of version 1 with the Minnesota rocker and Call of Duty. We have a rocket League team. Like

In this board meeting and they showed me the hats and it's purple because we follow the, you know, the whole team's been purple and literally was like purple hats. I'm like and literally just started buying purple hats on punks. And it's just been so enjoyable from that OG project and I'm more Collectibles. You have a more of an artistic eye. So you obviously like some of the other projects like every time you show me like really artsy projects like blocks and lipid, you know,

yeah blocks and ringers.

And all that stuff. Yeah,

a Joey's listens. He yeah, he gets excited. But I'm always like, no, no. I need like characters and like, any Comics or toys or Star Wars? Yeah, they're cats. I need characters or Collectibles

to really get me WNBA top

shots, you know, it's funny. I don't and let me attach shots and crypto control harm in general and and crypto. Kitties is gonna have such an incredible Legacy of how much they did for the ear and transition to this. It all just happened so fast. Like I

Okay, this will be you know, this is starting to brew but I think would have been very hard for people to predict that between MBA Top Shot honks and then just like surely be people. And every other thing that has happened it just the speed in which everything went mainstream or a lot more people knowing about it was fast. So I actually own none and I'd like to I'd like to own some LeBrons, the first LeBron but I look at Topshop.

Shot different than I look at punks because with punks, every one of them is going to be something where is Top Shot. I think, is going to follow far more of the lineage of sports cards, which is the players going to have to mean something? Yeah. Right. Like, like I don't, you know, just like, look, 1948 Bowman basketball. Is this the first basketball set ever made? Its legendary and George Mikan. The guy who dominated that era OG basketball is worth, a lot of money, but the commons are not crazy and not,

Really, I think that with the sports stuff, the stuff that tops just did with a set of tees, you've got to treat them more like sports cards with the projects. You got to treat them like comic books if it hits all the of them do. Well, obviously the first and what-have-you number one or whatever. But no not not as much on Top Chef for me, at

least. Yeah. It's a. What was the moment where you're like? This is speaking to me, I get it. I get in ftes. Like I got to go do something in this

space, you know, like the one

Thing I really admire about you and many others that I know is, there's actual homework. Like before I didn't, you know, an episode of Wine Library TV, I watched say Frank and rocketboom indignation red slash Dot and dig obviously and before I did one episode of that show and that's the same kind of what's going on here. So it was just a Saturday night and contract royalty, this Ledger that

You know reading discords this these people are sniffing around looking all this Twitter conversation and yeah piece by piece by piece by piece and just literally truly like everything a Eureka moment of like and it was deep and Punk's for sure but it was more than that and I was like, oh

shit it's a enough of these little tiny ramblings from these various sources. And then all of a sudden you start connecting the dots.

And you're like this light bulb goes off and you're like holy crap like the picture is just like it's right in front of you, like I get it. This is going to be massive.

It was hard for me to not do that II. You and I started talking about that because you when you and I connect on something, it has an incredibly ridiculous historical like correctness. So I was like, all right, let me not get too too crazy. Maybe we're washed up, maybe we're not as sharp. As we were, maybe we're just throwing around a couple bucks. Like I was really like that. I was like, because my immediate reaction when we were like,

Excited. I mean we both said it to each other. It felt like we were talking in 2007. Not like the way we would talk when we catch up in 13 or 14 or 16 or not, it just was, I felt that way and I'll tell you the other thing. I don't like being up past midnight, I really don't. When I found myself sitting at my computer at 1:30 in the morning, with those old days of like, oh, this is yeah, three years ago, I really had a big thesis that the Kevin Rose generation. I'll just use you me being the

The top of the sphere AJ being the bottom of spirit because he's 34 impure in between. Like I was like, you know, I feel like they don't want to just own stock and real estate. Yeah, too much Comic-Con. There's too much betting. And I was like, alternative Investments are going to be a much bigger thing Than People realize. Right? So I went to the place I knew which was sports cards, and I just kept looking and looking and the people breaking packs on YouTube and like, that's weird. That's Entertainment. That's Gateway content.

Daughter, I saw it with slime. Here's my little guys, the internet doing this with sports cards. Wait a minute. I went to the national sports card show in Cleveland for five years ago. I was like, I like smelt it on the field, you know. Like I was on the ground. Yeah, and I was like and like, what? This is real. Now, one guy, one old guy says to another old guy. I'm getting popcorn for sander. Lot more kids this year, that was

it so

interesting that was it and like the whole fucking Spidey senses are off whole flight back from Cleveland. I'm

Greeting, message towards. I'm trying to look at Google Trends. I'm looking at Twitter and I'm like hole and then that one similar to mean. You liking punks that one? I really waited six months on six months because I'm like, I'm forcing this I love them so much. As a kid I'm forcing this this is subconscious bias, right? I'm trying to say that cards are going to happen because I want it to happen. So I kept going, but then August 5, I'm for 40 years ago. August, I called a couple of my friends 800 men Reinhard would

Jay, David leaving bunch of people. I was like, because of that, I knew were into cars and like, guys cards are back and universally even AJ who like blindly believes to me, universally, everyone's like, that's cool. Like, just could not and that, it completely happened, like, really

happen. What were Jordan rookies going for then?

28k

for a 10 PS. A 10. That's right.

Wow. Oh yeah. Like, it was the number. I mean, for five years ago, if you go look at card ladder, there's nothing. They forget it. You

Take Bitcoin. If you want we can take out there was nothing because it was at such a low base and it is so so hot. I do think I do think the nft thing has slowed it down a bit because the people have only so many resources and attention. But I actually think the whole thing with real life and and blockchain and ftes and all that is going to be a game of and not or I think they feed each other like when X-Men, hopefully Marvel puts out an epic X-Men and ft project that's thoughtful and not just a land, grab

And hits. What do you thinks gonna happen? It feeds it back the other way. So I think it's a cycle. So I think some of the iconic IP is going to really do well. And then I think, the thing that I'm working on and I'm looking forward to other people doing is, I think people are going to be collect creating original intellectual property on the mft projects that will then become movies, video games, stem streetwear, and other things. So we got

to jump into your

object man. What what did you want to create? What are we going to be unveiling?

A launch, a project that is a culmination of the last four months of like all that work. What I, what I realized was in when I saw the internet itself in 95 but I heard the couch that whole thing. And now I'm in college from Pete, from Maine. Because, like, you gotta come see this, I remember going from never owning a

Pewter, never, you know, being a bad student. So I didn't like, I've tried to sell baseball cards doing computer class in high school and to, oh my God, like in an hour of being on the internet. And I was to Kev, I was scared to leave AOL. I was in a well, and I said the big thing up there, like World Wide Web. Like, I'm not going there. I'm good here. Just to these message

boards. Yeah, your little private Walled Garden. What was your AOL email address? Gee knots

Three, ease men. I think the three. He's is how I got the Jeep garyvee, but the he's for like G nuts and you t'see and I was, you know, age sex location. I was but really I spent 80% of my time in sports card and wind message boards on AOL. And within a month, I owned a computer and a year later, I launched winelibrary.com the whole Web 2.0 things brewing. And I'm like, I'm this big and so what did I say? I see you too, but I'm like,

I'm going to do this, like the only way, I know how to learn as I'm going to do this. So Erica castner, what the best by got a camera and literally I did Wine Library TV and let me just say publicly your recognition about that show and diggnation, really changed the course of my career. I really did and I really thank you for that

dude. I mean, thank you for finding me and you ended up sponsoring the show and that was awesome. He flew out. You took the time to travel all the way out and visit us. And at first, we were like, who is this guy? You just like, showed up at my

house. No, no, don't make it.

Weird. I was just super like friend. I don't want to see proud, I was super impressed. That I was like, these guys are doing creative stuff. I'm curious how they're doing it. So, I was thrilled to fly out and like watch the making of a diggnation, that's how I learned because I used Twitter and Facebook to promote Wine Library TV. And that's how I learned. And I went from like really early spots to like advancement because it's all human behavior, which is a natural skill of mine. And that's what happened with this Kev eye on that January Saturday night for my team.

The seventh ninth like very early in January. I'm like this, is it and pretty much from that second on I was like, I've got to make I've got to have my own project because if I have my own project I'm going to learn what gasps these are completely. I'm going to learn what on Shane off chain is I'm going to learn Fiat. I'm going to learn and like the fat like the things. I now know I'm not a I was a bad student. I don't learn from like reading comprehension, I learned from doing and so I said, I have to do this and here's a cool story. The

So the the project is a bunch of characters that have human traits. That I care about ambition empathy, kindness, and I've been doodling for a long, long time. There's a lot of clips of me, like, doodling, doodling, unlike the window when it heats up. Like, I liked I doodled a lot as a kid. So I knew that I had a little something and I knew I wanted to really get my hands and I didn't want to like, commissioned a cool digital artist. I wanted to do it. The other thing that's crazy is two years earlier, which I think we have footage.

DeJohn. I've got to find it. I was going to launch a toy. A toy for the work place called workplace Warriors and it what I was you know, because you know this about me. I was reading. I still to this day, I read so much. Not all like, I used to, but so many of my comments, my DMs, my emails, it's how I do my research, it's nice. I say thank you or and a lot of people DME during the day at work, say my boss, just did this and I hate it. What do I do? Like, just a lot of anxiety at work and you know what? I've always want. You know, I love Star Wars and

Cats and wrestling figures. I'm going to clean it, you know, and I love business. I'm gonna create this little tchotchke as businesses little level to create. This 810 action figures like you know, and maybe if people like if I do a good job with the content, maybe people put them on their desk and when like the pasta dick to look at and they'll feel like just had this whole Little Dream in my head so that died because I always have 700 things going on in covid. Hit, I just didn't get to it. Here I am like I've got to do my own and literally the first thing I thought about where those characters. And so I expanded that

Universe. And that's what I created. Yeah. So tell me what these are exactly

like walking people can't see it, because it's not let me break it down to some some photos online. Have seen so many

Post-it, knowing how awful the audience that listens to. This is, it's absolutely inspired by Punk sand and some of the other OG projects its character-based. There's ten thousand two hundred fifty five tokens every single token is a ticket to a conference that I'm going to run each year called vikan. What that is going to.

Is back to our early days. It's going to be a conference that I put on most likely in February or March of next year. That looks like a South by Southwest a multi-day event. I do like to bring in all parts of my world. So for example, I want a lot of competition at my conference like basketball games and relate like something that kind of stuff. Lots of Keynotes music, you know, merging hip-hop is a big passion. So I want to do literally post covid world. One of the

Sure business, creativity, marketing Innovation, thoughtfulness competitiveness, like just epic event. So every single token is a ticket to that

in every single Target is in Ft, right? Like every saint has a drawing with it, correct? Okay. But do you didn't create 10,000 255? Individual drawings. Know I did was like a hundred of one or there's 200 of another's words, like that

example, there's 555 gift goats and give goat is going to be a

Token that everybody who buys it gets to have the token, get the they get the art but they're going to connect and put their address or PO Box is a lot of people like to be anonymous and swirled and we're going to then send minimum six times a year. A surprise gift in the mail. So you just going to be given by your asset. Every token is a conference ticket so if coat is a conference ticket,

But above and beyond that. And what I'm going to do is spend my life trying to make business development deals with epic Brands, to get 555 units of something unheard of in street, wear something unheard of in technology, something underneath of, you know what I mean?

So you're bringing a ton of value in the real world to a digital token

holder, which is my big belief of where NF teas are going to go, right? Like it's a smart contract, you could do anything if you do it right now. We're so fixated on the collectability and the art aspect which is amazing, right? And I think,

People flirting with like oh you get the physical attachment also awesome. But there's so much more that can be done and that's what I want to do with this intellectual property. I want to make a cut. I want this. I've been watching again. This is a culmination. I've always wanted my own IP. I've I've always wanted or by the nostalgic IP. I've always wanted to do my own conference. I've flirted with little things, you know, so that's exactly what I'm doing. Now then there's a whole tier of access tokens, which are completely

bananas. Yeah, what walk me through the different after,

It's like, what are the different types we got gift code? That's only one. How many in total are there?

268 different animal. So there's you know, there's 555 gift boats, there's a hundred twenty-five hangout Hogs. What that is, is if you own one of those, you become part of this hangout community and we and we get together five times a year for 45 minutes on Google Hangout and jam. Now, take a step back with me, everybody's listening. The other part is it's a three-year project.

So the conference ticket is for vikan 2022 2023, and 2024. So what my great dream is to throw the greatest conference ever in 2022. Everybody freaks out and says what the hell was that? Oh shit. They don't you literally can't get in any other. Nope, there's no premium ticket. That know you have the end of T. You come you don't have any, you don't come. So my great hope is that the people that supported early on by it but then they go to your one have the best time ever and then they could decide. Do I want to go to you.

To or if I don't, hopefully if I do what I'm gonna do and I know I'm gonna do it, never be able to sell that token for some real fucking money. Imagine going to that conference in essence for free and making a profit by holding onto it for a period of time. So I'm pretty excited about the hot oil kind of component

there. Yeah, that's interesting. So if you have a gift code and you're saying you get three years of gifts, six times a year. Delivered to your house, minimum, by the way. So six, let's just say you drop

op something amazing. And people are like holy shit. This made up for everything. I paid for this token and then some all of a sudden, the speculation around, what you're going to be dropping next door. Over the next two years, is going to go through the roof and those tokens will appreciate in value because people be trading those like did you want Gary's next thing? You have to buy one of these tokens in the secondary market, right?

That's right. And this is why I structured the deal, this way, if I just made a piece of creative art, I would be at the mercy of not being able to control what happens.

And next which could have put me in a spot where people would have over invested in me, because their fans and then I don't know, like it just it felt like there's no way that I was going to just smart and so if I do this I may lose money because I'm going to throw these three ragers to make sure like don't you know, my my feeling is I'm going to know what everybody paid initially pretty quickly. I can then go to work to make sure that everybody then was taking care of. That's right. I actually think if do ends up becoming

Coming a really interesting one because to your point I'm no bozo. I'm going to try to make the first goddamn thing. Everyone gets something ludicrous, you know, like why not? Like it makes me feel happy plus who's gonna buy, you can have a group of speculators, no question. But the far majority are a lot of people that have really trusted me and God and the 15 year Journey with me, some part of it. And I want to over deliver for them. Once people start understanding that your nft project if you were lucky enough, if you've been blessed enough to have an audience for whatever skill,

Is your brain, your sports a queue, your beauty, your cleverness, a moment in time. If you worry about your community more than you, worry about your short-term finances, you could do something very special in this

space. Yeah. And you have the leverage to because if you think about it imagine you have this 555 gift goats you can go to any brand out there and be like, listen, I would like your product at either a discount or at cost or you just give it to me. I'm going to put it in front of

555, really hardcore fans that are going to love it. It's going to be on video is going to be. I mean, you're essentially making a market for them, they're going to want to give you really special things to gift out to your audience,

right? Not only that this project is going to become a core part of my Vlog. Now like I'm going to when I'm packing that or I'm negotiating that deal or you know, like I'm not looking for a brand or a company that decides to give me 555 or sell me at some good price 555 things to like oh

You know we're going to stick it to like I want them to win because and by the way, I'm not going to pick some product, I don't believe in either. Because all of this, what I love about it is the pressure that comes along with this project. This isn't like I'm recommending a Pinot Noir and you don't like that flavor. Like this is all wrapped up in me. So if I snack gift and I don't believe in that product not so good. Like if you know like I can't basically I have to work every minute or my entire reputation goes down, the drain right? Which I think is good because it forces

You to do good.

Yeah, well, one of the, whether a traits are their likes, you got gift code. Yep. You got the hangry Hawk know hang out talk. So

there's there's five, there's five keynote koalas. So keynote, koala is a token that allows you to get a premium ticket to every public key note, I give in the world at any time and have a green room meeting with me at that event.

And how many, though?

Are there there's any five of those. That's something that I'm really interested to see what happens with because I see that one possibly trading a lot because, you know, like my talks are all over the place. So like, and by the way, you saw this with you indignation, people get hot on your content where you and then, like, six months later, they're like, all right? That was enough. Like yeah, especially I mean, how many of, you know, like, especially the green room access like the first time? Cool. I get it. You admire me. I'm very grateful. It's insane. Second I but like by the third time to like, all right, I think you're gonna sell that shit.

And so I think that's pretty cool or like I go on a European tour and you're like I don't know like you know, so like that. So I'm really excited about that. I think that's super clever. Probably the one that I'm most excited about to be. Frank is garage sale Yale. And what does that one do that one? Lets you go and garage sale with me for 4 hours and be my co-star in an episode of Trash Talk which is still my favorite

YouTube content. That's awesome. There's a

there's a Courtside cat so come and sit Courtside with me at Anu.

Knicks game. So what I'm doing is I'm creating a lot of access. There's there's three who know, unicorns literally a four person who know game with me for two hours like ping-pong Bubble Hockey.

Dude it's just all the shit that you love to do. I'll arrest

and then a couple things like me AJ and Matt Higgins went fishing in the Hudson River, like, right here. It was unbelievable. I couldn't believe how good the fishing was. I like to build like it's Manhattan. You're like,

the Manhattan skyline. So I've got this one character. Don fishing fish, you know, three hours of fishing with somebody or two hours. I don't remember what the time limit on. That one. It's

actually a good bonding time actually good bonding time. That is the

funniest parts of this whole project was my lawyer, who's like, you know, we have to put substantial like, background check language in the tokens. I'm like, okay. Yeah, you know, like that stuff. But like, yeah, like it's really, really, really cool. And like, for me, it's reverse engineering, what's happened? Like, it's, you know, time is the asset that is hardest.

And so I'm really excited about that. One of my other favorite ones is a bowling boa like a boa constrictor like there's a 10-person, bowling game, nine tokens of that, I'll be the 10th and he know. So I'm really, really excited about and I'm excited about it because I because, I think it's number one, a blueprint for much cooler. Much smarter much more epic people than me to say, oh, I'm an asshole. Why am I just putting out a photo of me or having my team do something like, this is a chance to do.

Something

meaningful. Yeah it's a real interaction with like you're the people that follow you and follow your content and believe in

you and we all have that. Everyone is a fan of many like I like I secretly want this to crush because I'll probably want to, you know, I want Jeff Bezos to do this and I want, you know, like my favorite boxer to do it. So I'm really excited about the future of what it looks like to me. The really cool part is the next thing I'm about to tell you which is the part that I don't think most people realize.

What I'm actually up to. So I think, when people see how sound the tech is on chain, like worked Incredibly Close with the Ft 42 and guys, on their incredible new platform called

nameless, which I think is all on a theory. Mm,

all the theory. I'm like, like people see that I gave access people realize, oh shit, Gary could have just thrown the conference each year for four thousand dollars a ticket the way he's doing this. The person that bought it is making the money, he's only making a 10% royalty, like they're going to see that. I even know.

And I anticipate to make some real real money here. I do think people who are thoughtful realize, I've left money on the table for the community, which is the right way to think. All of that is great and I think they'll be a good reception, I really hope. So, all of that is secondary to the fact that I'm gonna spend the rest of my life building the intellectual property of these character. If I fall, I know myself. Like I don't think I'm going to build Disney or Star Wars because I'm just too distracted nor do. I think these characters Merit that kind of Storytelling, however, I've got fucking Thundercat.

To me, you just have to look at see if you just buy the ThunderCats

brand. I've got, I think I could, you know, Power Rangers and so big for a second. So I don't want to go that audacious. But here's what I would say. First of all, mine is going to look different. I've so many characters and I want them to do different things. Some of them are good for apparel, some are good for like little, you know, gaming, some are good for, you know, cpg Brands a beverage. If you don't think, I'm already thinking about turning one of them into a wine, you're nuts, you know, like and then some of

Them may become an animated film like, like or cartoon or, you know, a meaningful video game. Like, so the other part that excites me is, okay? So, the three years goes on, people crushed it because the conference was incredible, that experiences were incredible. Don't forget the experiences of two and three or tokens to not all are three. Some of those are two, so you go to Courtside with me. I keep doing my thing. You sell it for a profit, like, it's for you, or a slight price, barely paid anything, for whatever it is. But then seven years later, Kev,

Come out with like a breakout board game with four of the characters and you're still sitting with the token art. So like you know, what is a GI Joe and ft? What is a Pokemon nfte? It doesn't have the experience part. It was that it mattered in the world thus making it a collectible. I have my whole life to make these two hundred eighty six characters

means something. Yeah, so let me, let me break this down. This is what basically you're saying is okay. Yes, there's the short term.

ERM two to three-year perks that come associated with one of these and ftes. But you could consider this kind of like a series one. In a sense like if you have the very first series of this, a decade from, now you've taken this character, let's just say it's, you know, the bowling boa and it's somehow big in some way that is above and beyond what you originally could started with, it's going to be even more collectible because you've done so much to create a brand around that individual character. That's will be additional value that goes above and beyond when it runs out at the end of three years.

I'm gonna give you something on your podcast but I'm not even sure you know about me. I was 30 years old Kev. When I did the first episode of Wine Library TV, I have never really grew up nor thought of being known. I wanted to be a businessman. I still want to be a businessman. I am a businessman. I run a day-to-day run a company. I don't love being garyvee the way people think. I love people the way people think. I like, I love people.

'well. Yeah I know you were going to know this which is why it's fun to like, I've

never seen this in public. I want you to unpack this little bit of.

Yeah, I knew you were gonna like it. That's why I was like, you know what? Fuck, I'm gonna give it to Kevin. If I'm gonna give it to somebody and give it to Kevin full circle, probably the guy who had the biggest impact besides myself. I'm Gary Vee, I love business, I love marketing attention, communication strategy, I love people, so the garyvee thing comes easy to me. The attention comes easy to me.

Also, knock on wood, a good person. I was raised by an incredible mother. I have good self-esteem. I know who I am. I have incredible conviction and confidence but I've incredible humility. I know if I disappear off the face of the Earth tomorrow, I get a good day on social media with some love and like, then just a very small group of people really hurt for a little while. But after that 12, 24 hours later, everyone moves on with themselves. And I understand that and that's important that level of humility actually makes everything simple. I I could live without

Out the interactions every day. I like it. I want this a very fine line. I think people understand this, I enjoy when people say hello to me in the airport genuinely cuz it feels nice and I like people, but it stopped tomorrow. I would be in the same exact mental place that I am right now because I'm building companies, that's what I love. Mmm, I just understand the value of brand awareness. I just had no where to point it. So it was pointed on myself because I was good at communicating,

It was understood social media was coming. It was human-based. You know this set of T project allows me to have and by the way, by the way, you know this, I also know that there's a lot of people don't hear my good message because they think I'm a charlatan, or I'm a loudmouth or I'm eager like, so I'm not I'm a I'm a good vessel for a lot of people but I'm a terrible vessel for a lot of people and they completely to me out and I think, you know you suck. Fuck you Gary the enough like you're too much but I believe in patients and I think it would help.

People with their anxiety and mental health issues. But if they don't like listening to Gary Vee that fucking, he thinks he's what I like too loud. East Coast cursing, fuck. Now, I have patient Panda Kev. No, I think I know I gotta get it. I know it might sound funny, but I do and and I'm good at building brand but that's what I do. Yeah. And so, this is a very big watershed moment for me where like these characters are already showing up in my content. And, and I think it's the preview of them.

Over more and more and more of my content and if five or six of these characters, go viral around the things like empathetic elephant, patient, Panda to me, those are my Mickey Mouse and Donald Duck slide. Might, if I can stand them up, then I don't have to be out in front of my content as much and deal with all like just like like you know it's a lot. And so listen I can do it. I can do it to a hundred years old. I just don't need it and if you don't need it, why wouldn't you?

Put into something way more, scalable like intellectual property, which is even more scalable than me because when I lose, I don't know how, you know this about me. I don't know how not to be myself, but I hate that that means that there's a portion of people that will never listen to a word I'm saying because I really believe in the things that I say and I think they actually bring value and I think that using these characters is going to be the next evolution of my life. Who do you

think Tunes you out? When you say that there's certain people that

I think that I'm very Alpha Jersey aggressive and so there's just a lot of people who feel like that's too much energy. I definitely believe that when the lights are on and you again, you know this about me really know each other. My energy goes up compounding Lee based on who's around me. So if it's me you know me one-on-one. I'm still a high-energy guy but it's definitely a different layer than if I'm on stage or there's 20 people around or when the camera or even this podcast is on because I because I can feel

The ears right now care if I can feel the to end the tens of thousands, hundreds of thousands of years right now, I can feel it. I also think that there was a period of time where you know I'm sure you remember to ask the Web 2.0 things happening. At the same time, the economy collapsed and I was Jets when I first hit the public conscience. So I was getting a lot of emails of people very scared because they had just lost their job. So I spoke a lot about hustle and hard work and that was great.