People spend a lot of time building beautiful websites, and I think that's important in certain types of businesses, but when you're talking about a business where you're trying to get somebody through a very difficult experience and something more functional, it's far more important that the product is easy to use.

If you spend all of your time fighting fires, you may miss critical opportunities to build your business. You'll be all reaction and no action. But if you let fires go on too long, you'll get burned. Deciding which fires you let burn and how long you let them burn for can make the difference between success and failure.

I believe that if you try to put out every fire, you will only burn yourself out. The best entrepreneurs—they let fires burn.

You'd be surprised how many successful startups that celebrated overnight successes flirt with disaster the following morning.