The Real MVP (Minimum Viable Product) Below the (Hot)Line #11

The concept of the MVP, the minimum viable product, is: What is the minimum version of your grand, ambitious, massively world-changing idea? ... If you back away from how different the world is going to be in 10, 20, 30 years and you work backwards from that, what is the minimum viable version of that that you could launch today?

As consumers, which all of us are, we are constantly consuming typically the Nike of today, and the Facebook of today, the Instagram of today, the Starbucks of today. And we forget that all of these stories started with a very, very basic minimum version.