Moonbirds and the Future of Utility NFTs | Kevin Rose

What I'm really proud of... is if I go to—I'm clicking right now on the PROOF Collective on OpenSea— we have 933 unique holders out of 1,000. That's a 93.3% unique holder rate of our PROOF Collective token. That is awesome.

All I know is that the nice thing about what we do as product builders and what we've built over the years in terms of the products that we've created that have touched literally tens of millions of people's lives, we know that if we can deliver on that piece, and if we hold true to that promise, then the price will take care of itself.

The reason why I have had such a hard time with advertising, in general, is it forces you to make bad product decisions that are more about retaining your eyeballs and selling your customers than it is about really building things that are really going to be beneficial to them.

I was talking to Tim Ferriss about this, actually, because he's got a massive podcast. And I don't know what percentage of Tim's base would be into NFTs, but I know there'd be 1,000 people for sure that would be hardcore, probably 10,000 or more.

We get a salary, and I'll be transparent: I pay myself $50,000 a year from PROOF. That's my salary.

For me, I'm not aiming to do another little single or double; we're really swinging for the fences here. We want to be a top 5 PFP project with Moonbirds ... This is not about a little short-term exit or rug & run; this is something much bigger.

The problem that I saw is that there is just so many new projects that are dropping every single day and every single week. Anyone armed with Photoshop these days can create an NFT, right?

When you hold and own a Moonbird, you own... 100% of the IP for that image. So, you can do anything you want with it.

The next Disney will be built and owned by the people, not by a big Fortune 500 company.