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It's so important to understand your growth and to find a durable, sustainable, repeatable channel ... If you can't sustain it through your own engine and your own effort, it is easy to have a Google algorithm change, a Facebook algorithm change, or a business development person or CEO decide to shut you down, and that, all of a sudden, can take your growth
away.
Josh Elman
Startups Should Own Their Growth Channels
The Next Social Era is Here: Josh Elman & James Currier on Social Products Reshaping Human Connection
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