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One of my major hypotheses in life is that every customer support inquiry is a function of a product flaw. Someone doesn't know how to do something that you want them to be able to do. So, for example, when you use your microwave oven, you never contact customer support ... There's always a default way to make the microwave oven just work, and every product, whether it's an app or website, should have that default
experience...
Keith Rabois
OpenStore Runs 100% of the Shopify Businesses They Acquire
#648 A Conversation with Keith Rabois on Everything
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