In the future, when LeBron James does a McDonald's commercial, he's not going to have to go fly to Georgia and film that commercial; they're just gonna put in an API request, pay the money, get the license to his face, his voice, whatever, then they're gonna be able to script it, and he's gonna be able to sign off for approval. That's it. That's how the whole process is going to go. He's gonna make more money with less time.