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The mission statement, if it is to have any effect at all, is a way of weighing trade-offs between two things that you want and then deciding which of the two you want more. If it's not providing that function, if it's not putting a hand on the scale in those weighings, it's
useless.
DHH
Company Missions Statements Are Often Bullshit
20VC: Basecamp Founder David Heinemeier Hansson on Why It Is The Biggest BS To Chase Being A Unicorn, His Relationship to Wealth and Status and Why Now More Than Ever It Is A Myth Entrepreneurs Have To Raise VC
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