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I think authenticity is a crock, and I think authenticity is overrated and talked about far too much. The problem with authenticity is it's selfish. Authenticity enables us to say whatever we want, and if people don't like it, 'Well, I was just being authentic.' It is a ticket to self-absorbed
inconsistency.
Seth Godin
Seth Godin on Why Authenticity Is a Crock
#476: Seth Godin on The Game of Life, The Value of Hacks, and Overcoming Anxiety
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