Charging is part of the story. And money is a story because the paper is not worth anything—it's a story about who we are, and what we've got, and what we're capable of. And so what we get is the privilege of showing up with something we made and saying 'I have a story for sale, and if you don't want the story, I'll send you somewhere else. But if you do want the story, this is how much it costs.'